The first thing you should consider is what you want in a car, and what you need in a car. For most people safety systems and size are the two biggest factors you should consider in the needs category. Wants, which can be just as important, are things like entertainment systems, design features, a more powerful engine, or leather seats, for example. Once you have a list of what it is you're looking for, it's time to look at what cars are available that match your requirements, and are in your price range.Determining what you can afford is one thing, but you have to also consider what you should be spending on transportation. Although this will ultimately give you a monthly limit of what you can afford, the last thing you want to do is share this information with your car dealer. Most dealerships will try and distract you from the overall cost of a vehicle by discussing a monthly payment which in Canada can often be based on up to 84 monthly payments. the difference between payments for 48 months at 0 percent interest compared to 84 months at even 2 percent is more than $2000 on a $30000 vehicle. Also make sure to consider the total cost of ownership. This includes things like insurance, gas, and maintenance. these may be similar to a vehicle you already own, or they may increase significantly. It's important to know what may change with your new car, so do some research, and speak to your insurance broker.
Now that you've decided what you can afford, look at the terms of a purchase at your dealership of choice, and find out if you can afford the vehicle you want under those terms. Once you know if you can afford this vehicle, it's time to start negotiating. The best piece of advice I can offer on this subject is to remove the emotion, as best as you can. This can be extremely hard, especially as we often find ourselves in difficult situations leading up to the purchase of a new vehicle. The reality is that you need to ensure that the dealership thinks that they are more interested in completing the sale than you are. This puts the ball in your court for the negotiations.
If you're looking at a small car, there isn't a significant amount of room to negotiate on price anymore. For this reason, you should consider negotiating for items and add-ons that add a lot of value for you, but don't cost the dealership much. All weather floor matts, bumper protectors, undercoating, and other accessories are all expensive for you, and don't cost the dealer as much. Negotiating this way allows you to both come out ahead.
When you are talking price, it's important to keep your cards to yourself as long as possible. I suggest that you research applicable national incentives you may be eligible for, such as recent graduate rebates, loyalty incentives etc. By keeping these discounts to yourself, you can eat away at the dealer level profit as you discuss price, and after coming to a reasonable agreement, add on these discounts. In this way, the dealer can't claim that they are already losing money on the deal with all of your national level discounts. If you play your cards right, you should see your sales person smile once you reveal the discounts you're eligible for.
Keep in mind when you're negotiating that a lot of the money the dealership makes will come out of fees added on to the price of the vehicle. For this reason, you should always talk about the actual, cost, fees included, of the vehicle you're looking at. Getting a great price, and then paying significant amounts in administrative fees somewhat defeats the purpose of negotiating in the first place.
Once you've come to an agreement with the sales person, you can expect a trip to the financing office where you'll likely be presented with a number of extended warranty options, and other high profit add-ons. Dealerships wouldn't offer extended warranties if they didn't make money off of them for. That alone should be enough reason for you to say no.
The last, and biggest point, is that you need to be prepared to walk away. This may not be necessary, but knowing what alternatives you have, maybe another dealer who sells the same brand in a neighbouring town, or another car brand altogether, telling the dealer that you're willing to go elsewhere provides the dealer with a significant incentive to give you what you want. If you're being reasonable, there's a good chance the dealer won't let you leave, or they'll be in touch the next day to try and salvage the deal.
What did you learn during your negotiations. Comment below to help the community learn how your experience can save them money in the future.









































